Our Experts

stephen Stephen Beck / Sales / Operations / Social Media / Reputation Management

70 % of all hotel room purchases are now made online. 83% of these buyers first consult a review site before making a purchase. Your past customers are having a conversation about you that is broadcast worldwide. You may not like what they are saying, maybe it  is time for you to join the conversation? Learn more about Stephen > >

Vickie Riddle / Operational Oversite / Extended-Stay

Vickie Riddle is well-versed in both sales and operations, as well as big-picture strategizing. She came to Leading Hotel Consultants with over 14 years in the hotel industry. Her experience with both limited-service Learn more about Vickie > >

christopher_frewin7 Chris Frewin / Branding

Christopher Frewin brings exceptional clarity, design, sense, and purpose to any hotel. His experience allows him to bring brands to life across the spectrum of media – from HTML to flash, from print catalogues Learn more about Christopher >>

nicole_furlano Nicole Furlano / Revenue Optimization

Nicole Furlano has over 15 years of experience in the hospitality industry. Nicole graduated from San Diego State University and her most recent post as a Regional Market Manager for ARES, Inc., Learn more about Nicole > >

John Burk/ Architectural Specialist

John brings 44 years experience in the architectural and construction industry to Strato Hotel Consultants. Burk has held numerous architect registrations and General Contractor’s licenses. Learn more about John> >

John DeLuna / Marketing Strategist

John DeLuna is a seasoned marketing strategist, graphic designer and copywriter. Specializing in brand development and identity design, he has helped create multi-million dollar national brands. Learn more about John> >


Larry Kimball / Asset Management / Development


Larry K. Kimball has over 30 years of hotel development, finance, operations, and asset management at the corporate and operating level to Strato Hotel Consultants. Kimball as Managing Director of Horwath Hospitality and Leisure’s San Diego office… Learn more about Larry> >

Joe Bann CHA / Full Service Operations

Joe Bann brings his 25 year career to in Hospitality to Strato Hotel Consultants. Experience in all segments Resorts, Urban, Suburban, Airport and Destinations with Hilton and Starwood for the last 15 years gives Joe a perspective few posses. Learn more about Joe> >

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chef28 Rob Conaway / Culinary Specialist

With over two decades of culinary expertise, Conaway joins Strato Hotel Consultant’s Advisory Board to help hotels attract epicureans that usually frequent contemporary restaurants – yet avoid hotels.. Learn more about Rob > >

noah-pic14-150x150 Advisory Board Member Noah Alpern / PIP Specialist

Noah brings over $120,000,000 worth of hotel renovation experience to Strato Hotel Consultant’s Advisory Board. Alpern possesses in-depth knowledge of firsthand experience, . Learn more about Noah > >

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