Hotel Consultant John DeLuna

John DeLuna is a seasoned marketing strategist, graphic designer and copywriter. Specializing in brand development and identity design, he has helped create multi-million dollar national brands as well as marketing elements for businesses large and small.

DeLuna’s insight and experience is the result of years spent engaging both the luxury and Middle America marketplaces. While with Neiman Marcus Online, he helped create and execute compelling messaging that spoke to the elite shopper.

At JCPenney, he rose from copywriter to project specialist in Strategic Marketing. There, DeLuna gained insight into the Middle-American mindset and began creating and managing marketing initiatives aimed at the heart of America. He has done everything from the development and design of key national brands to overhauling the design for signs found in over 1,000 stores.

Today, he uses his varied knowledge to build strategies and to design creative elements with a razor-sharp focus on their target customers.

Mr. DeLuna holds an M.B.A. in marketing from the University of North Texas and a B.A. in mass communication from Midwestern State University.

Areas of Expertise

Analysis of customer profiling and segmentation followed by translation into appropriate marketing and creative strategies

Graphic design: logos, print and online advertising, corporate identities

Copy: brand names, taglines, product and promotional copy

Campaign management: directorship of marketing campaigns to ensure a consistent, effect message is carried throughout the life of the campaign