Hotel Consultant Vickie Riddle

Hotel Consultant Vickie Riddle / Senior Extended-Stay

Vickie Riddle is well-versed in both sales and operations, as well as big-picture strategizing. She came to Leading Hotel Consultants with over 14 years in the hotel industry. Her experience with both limited-service and extended-stay brands has equipped her with a strong and diverse range of skills.

Riddle’s background includes 10 years with Extended Stay Hotels, where she directed sales teams with top-line action plans that consistently yielded major market share growth. Under her leadership, Riddle’s properties dramatically improved their quality scores, reduced costs, and exceeded GOP projections. Riddle earned multi-property responsibility as Regional Director, overseeing the operations and sales performance of 17 properties throughout Colorado.

Riddle also served as Area Manager and Owner’s Representative for a top hotel development company in Illinois. In this capacity, she directed the General Managers of Holiday Inn, Best Western, Hampton Inn, Days Inn, and Comfort Suites hotels; and guided compliance of all brand standards required to carry the franchise flags.

Ms. Riddle holds a degree in Travel and Tourism from Parkland College in Illinois, and has completed advanced corporate training in Revenue Maximization, Sales, and Hotel Management.

Areas of Expertise

  • Analysis of property operations, including room availability, selling strategies, and overall revenue performance, to determine areas of opportunity and growth. Comprehensive analysis and reporting in any area. Forecasting, budgeting, inventory, and yield management.
  • Strategic planning for increasing hotel revenues by analyzing profit and loss statements with property management.
  • Evaluation of selling procedures and staffing issues with a strong focus on overcoming selling obstacles and closing sales. Review of Hotelligence and Smith Travel reports to identify trends, areas of opportunity, and accounts.
  • Training and development for management and sales teams to increase bottom line profits. Pre-opening training for new property teams.
  • Interim property management and/or sales, with complimentary recruitment of permanent replacement.

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