Strato Hotel Consultants are all about optimizing revenue for hotels around the world. In today’s post, we are bringing you some of the hottest FREE technology tools that can help you stay competitive, maximize ROI and improve the quality of your online presence in the ever changing climate of eCommerce.
The Pegasus View (http://www.pegs.com/ThoughtLeadership/The%20Pegasus%20View/The-Pegasus-View.html): ”Pegasus Solutions, the world’s largest single processor of electronic hotel transactions, [has launched]…a free monthly hospitality industry trends report called The Pegasus View, derived from its vast “vault” of hotel booking data.”
Compete (http://compete.com/): Compare your website traffic to your comp set to position yourself for greater market share.
Yield SEO Analyzer (http://www.yieldsoftware.com/): “Instantly see how well your website’s pages are optimized. The Yield SEO Analyzer…thoroughly evaluates your pages and provides easy-to-understand advice about what you can do to rank higher in search results pages. It’s a great first step toward a better optimized website.”
Wordtracker (http://freekeywords.wordtracker.com/): Use Wordtracker to find and analyze keywords and key phrases. Enter your keyword(s) then click Hit Me. Your search results will display in descending order from most popular to least. Search links display additional keywords and phrases related to a particular term.
Trellian (http://www.keyworddiscovery.com/search.html): “For many years the Overture Keyword Suggestion was the only free, publicly available keyword research tool. Now, due to its recent outages…[Trellian]…offer[s] an alternative. …[K]eyword data is compiled and collected from a number of search engines to provide a far more accurate cross section of searches performed world wide.”
Google Adwords (https://adwords.google.com/select/KeywordToolExternal): Use Google Adwords to find and analyze keywords and key phrases. Enter the security code and your keyword or phrase then click Get keyword ideas. Search results will display by relevance together with search volume and advertiser competition.
PRESSFeed Toolbar (http://www.press-feed.com/toolbar/): Download the free keyword toolbar from PRESSfeed. This application gives you desktop access to Google Adwords, step-by-step instructions for optimizing content, trends, tools, other handy solutions and optional add-ons.
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Wow what a bunch of great services …. I love free!